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Example MicaText Campaign Ideas For Lead Nurturing:

Text message 1 Examples: 

 

This is sent by you or your receptionist after an initial conversation with a lead happens, but they weren't quite ready to commit to working together yet. This is a great way to ensure your company is staying top of mind in the hours and days after your conversation while the lead is making their decision on who to work with. An opt-in message will be added to the end of each message to ensure you're remaining compliant with text message marketing laws.

 

- Hi! This is (CompanyName) - Great speaking with you just now. 

- Thanks for speaking a couple minutes ago, this is (CompanyName). 

- Hey! This is (CompanyName), thank you for taking the time to chat. 

- This is (CompanyName) - thank you for discussing more details about what you're looking for just now. 

- Hi there, thanks for reaching out to (CompanyName), really enjoyed our conversation a few minutes ago.

Here is what the opt-in portion of the message sounds like (below are some examples of the 15+ messages you can add):

- Reply “YES” so we can help get you more relevant information right away. Reply “STOP” to opt-out.

 

- Let us get some information via text over to you right away by replying “YES”. Reply “STOP” to opt-out.

 

- Reply “YES” to opt in for text messages and we'll get more information over to help with your decision. Reply “STOP” to opt-out.

 

- Reply “YES” to opt into our texts for more details on what working together would be like. Reply “STOP” to opt-out.

 

- Reply "YES" to opt in for text messages and we'll send over more details about our firm and why we're the best fit for the job. Reply “STOP” to opt-out.

Text message 2 Examples:

 

This can be sent right after the missed caller replies "YES" to the opt-in message above, or you can space this next step out over a bit more time if you'd like. The best practices in this step are to send leads to your website, appointment booking link, or reviews so they can quickly learn more about your business and schedule with you before they start calling around:

- "Check out our Google reviews (link) or book your introductory appointment here (link)." - (CompanyName) team

- "In the meantime, check out our website if you have any other questions (link)." - Marty

Other text message ideas for nurturing and engaging undecided leads:

 

Over the next few days after your potential client's initial call (and if you can't connect with them over the phone), you can automatically send more information about your company that will help convert your interested lead into a client. The goal is to be politely persistent so you stay top of mind while the lead decides who to work with. Here are some ideas:

  • Tell leads a unique value proposition about your business

  • Tell leads about any specials, packages, guarantees, or promotions you do for first-time customers

  • Give leads more information about what their first appointment will be like with you

  • List any unique qualifications, certifications, awards, or other distinguishing characteristics that sets your business apart

  • Add a great testimonial from another client about your business

  • Tell leads why you're the right choice to work with in the area over you competitors

  • Add a relevant blog post, article, or link that leads would find potentially useful

Other best practices:

  • Send a handful text messages over the course of the first 2 weeks after the initial conversation, with at least a couple of those messages coming in the first few days after the first chat. This way, you can quickly follow up with leads and stay top of mind as they’re making their decision on who to work with.

  • Try signing off on some texts with your name. This helps promote a more personalized experience. Something like:

 

“Thanks for calling (CompanyName). We’ll return your call right away. In the meantime, please check out our reviews on Google. Chat soon! -Marty”

Example MicaText Campaign Ideas For Missed Callers:

Text message 1 Examples: 

 

This is sent right after the missed call happens. An opt-in message will be added to the end of each message to ensure you're remaining compliant with text message marketing laws.

 

- Hi! This is (CompanyName) - Sorry we couldn't get to the phone. 

- Whoops! Just missed your call, this is (CompanyName). 

- Hey! This is (CompanyName), we just missed your call. 

- How's it going! This is (CompanyName) - we're with another client right now and just missed your call. 

- Hi there, thanks for reaching out to use at (CompanyName). We're currently on a job and we will get back to you right away.

Here is what the opt-in portion of the message sounds like (below are some examples of the 15+ messages you can add):

- Reply “YES” so we can help you right away, and reply “STOP” to opt-out.

 

- Let us get some information via text over to you right away by replying “YES”. Reply “STOP” to opt-out.

 

- Reply “YES” to opt in for text messages and we'll get back to you ASAP. Reply “STOP” to opt-out.

 

- Reply “YES” to opt into our texts for immediate assistance. Reply “STOP” to opt-out.

 

- Reply "YES" to opt in for text messages and we'll get back to you shortly. Reply “STOP” to opt-out.

Text message 2 Examples:

 

This can be sent right after the missed caller replies "YES" to the opt-in message above, or you can space this next step out over a bit more time if you'd like. The best practices in this step are to send leads to your website, appointment booking link, or reviews so they can quickly learn more about your business and schedule with you before they start calling around:

- "Great. Chat soon! In the meantime, check out our Google reviews (link) or book your introductory appointment here (link)." - (CompanyName) team

- "Awesome, I'll call you right away when I get a second! In the meantime, check out my website if you have any other questions (link). Chat in a bit!" - Marty

Other text message ideas for missed callers:

 

Over the next few days after your potential client's initial call (and if you can't connect with them over the phone), you can automatically send more information about your company that will help convert your interested lead into a client. The goal is to be politely persistent so you stay top of mind while the lead decides who to work with. Here are some ideas:

  • Tell leads a unique value proposition about your business

  • Tell leads about any specials, packages, guarantees, or promotions you do for first-time customers

  • Give leads more information about what their first appointment will be like with you

  • List any unique qualifications, certifications, awards, or other distinguishing characteristics that sets your business apart

  • Add a great testimonial from another client about your business

  • Tell leads why you're the right choice to work with in the area over you competitors

  • Add a relevant blog post, article, or link that leads would find potentially useful

Other best practices:

  • Call your missed callers back right away, and if they respond and book an appointment with you, remove them from the MicaText campaign.

  • Send a handful text messages over the course of the first 2 weeks after the missed caller initially called, with at least a couple of those messages coming in the first few days after the initial missed call. This way, you can quickly follow up with leads and stay top of mind as they’re making their decision on who to work with.

  • Forward to MicaText whenever you are busy with other clients during the workday, when it's before/after business hours, and when you're out of office for best results.

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